Why Fairtrade isn’t fair enough.

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Did you know that only 30% of coffee grown as Fairtrade is actually sold at Fairtrade prices? Also the set-price of Fairtrade beans can sometimes be less than farmers selling outside of the scheme.
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Why 'Fresh is Best'.

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The biggest single factor that is going to affect the enjoyment of your coffee is when the beans were roasted. The best beans in the world will be dull, lifeless and bland if they were roasted many weeks or even months before they reach your cup.
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